This weeks Secret Fashion Brand is ‘Shrimps’, a faux fur fashion label launched by London College of Fashion alumni, Hannah Weiland. Launched in 2013, ‘Shrimps’ began through Hannah’s search for a faux fur coat for herself and her friends, and the name ‘Shrimps’ came from a childhood nickname.
Hannah studied Surface Textile Design at the London College of Fashion and takes her inspiration from ‘the witticisms of modern art and a playful engagement with pattern and texture.’ With a great focus on the colours and textures of her garments, as well as having a modern, fun edge on fashion, it’s no wonder ‘Shrimps’ has been a huge success in the fashion industry.
Fans of the brand include Alexa Chung, Poppy Delevingne, Lily Allen as well as countless fashion bloggers and journalists. So I guess ‘Shrimps’ is technically not a Secret Fashion Brand, but they are still a relatively young brands and I’m excited to see what they bring next!
If you would like to find out more about the brand, click the links below:
Facebook: Shrimps London
What do you think about ‘Shrimps’? Do you love the idea of using faux fur instead of real fur? I’d love to hear your opinions in the comments section below!